Company Strategy

Our vision

Loyal customers choosing Avis everywhere

The four main areas of strategic focus are as follows:

Brand leadership, service differentiation and geographic diversification

Cost efficiency

Business model flexibility

Optimising the allocation of our capital

We will place additional emphasis on certain elements of our strategy to adapt the business to the present tough economic outlook. In particular, we will focus on opportunities in the current industry environment to protect our revenue, reduce capacity and raise prices. We are also developing further significant cost actions to defend the business from inflationary pressures, whilst continuing to adapt our business model and its flexibility

The above four elements of the strategy all build on the Group's core strengths: strong global brands, leading market position, diversified customer base and sales channels, worldwide network and leading partnership programmes.

Avis Europe plc, Incorporated and registered in England and Wales.
Registered Office: Avis House, Park Road, Bracknell, Berkshire, RG12 2EW.
Registered Number: 3311438.