|
|
 |
Company Strategy
|
Our vision
Loyal customers choosing Avis
everywhere
The Group continues to progress a four-part strategy to
improve its margin and return on capital in the medium term, whilst
further strengthening its position as a market leader.
|
|
The four main areas of strategic
focus are as follows:
 Brand
differentiation
 Strong focus
on sales
 Cost
efficiency
 Business
flexibility
The above four elements of the strategy all build on the
Group's core strengths: strong global brands, leading market
position, diversified customer base and sales channels, worldwide
network and leading partnership programmes.
|