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Company Strategy

Our vision
 
Loyal customers choosing Avis everywhere
 
 
The four main areas of strategic focus are as follows:
Brand leadership, service differentiation and geographic diversification
Cost efficiency
Business model flexibility
Optimising the allocation of our capital
We will place additional emphasis on certain elements of our strategy to adapt the business to the present tough economic outlook.  In particular, we will focus on opportunities in the current industry environment to protect our revenue, reduce capacity and raise prices.  We are also developing further significant cost actions to defend the business from inflationary pressures, whilst continuing to adapt our business model and its flexibility
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Avis Preferred
 
The above four elements of the strategy all build on the Group's core strengths: strong global brands, leading market position, diversified customer base and sales channels, worldwide network and leading partnership programmes.
 
     
 
 

Avis Europe plc, Incorporated and registered in England and Wales.
Registered Office: Avis House, Park Road, Bracknell, Berkshire, RG12 2EW.
Registered Number: 3311438.
© 2000-2008 AVIS Rent A Car