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Avis People and Culture
'We try harder.' is our heritage. It embodies the
Spirit of Avis and is what truly differentiates us from our
competition. It is a unique property of our brand and is as
important to our future as it has been to our past. (Alun Cathcart,
Chairman)
Energy, enthusiasm, innovative industry leadership and an
ethos of continuous improvement have characterized the company for
many years. Our vision is "loyal customers choosing Avis
everywhere." To make this happen we must ensure that Avis is a
great place to work and that we live 'We Try Harder' each and every
day.
Our brand values express what we stand for:
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In-Touch |
| As a company we treat people as individuals, recognising the
value of both employees and customers. By being in-touch we can
understand how best to serve all of our customers, wherever they
are and whatever their needs. In-touch also means that Avis keeps
up-to-date with new technologies and trends, so that we can
continuously improve our levels of customer service. |
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Truly
International |
| Our truly international network is a clear strength in relation
to our competitors. We are everywhere in the world our customers
want us to be. We are an internationally-minded business that
understands differences in local cultures and business needs. This
internationalism is real and has depth: our customers can rely on
us, whichever country they are in, and whether they are on-airport
or downtown. |
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Pioneering
Spirit |
| Pioneers are people who challenge the way things are. At Avis
we know that good enough is not good enough. We never take any
customer's business for granted and we look to secure their loyalty
by exceeding their expectations of a car rental company. Our
philosophy, therefore, is precisely as it always has been 'We Try
Harder'. To fulfil our aim of always increasing customer
satisfaction, we are constantly looking to improve our products and
services ahead of the competition. This is the pioneering spirit of
Avis. |
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Making it Easy |
| Customers want the process of car rental to be convenient and
transparent. With all the other pressures involved in travelling we
understand that our customers want the car rental process to be
made as easy as possible. We therefore need to offer products and
services that help people continue their journey quickly and
effortlessly. This will enable us to clearly differentiate
ourselves from the competition. |
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Straightforward |
| Being straightforward applies whether describing ourselves or
our products and services. It encapsulates how we should behave and
the way we should do business. The process of renting with Avis
will be simple, fair and transparent, and our people will get on
quickly with the job. Neither Avis nor our employees will mislead
customers. They can trust Avis people to be open and honest. We
won't over-promise and we will always deliver on any promise that
we make. |
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Passionate |
| 'Passionate' is a word which communicates the genuine nature of
people who work for Avis, and the enthusiasm and drive they have
for getting the job done better than anyone else. This is all about
going the extra mile and delivering service from the heart because
you want to, rather than through dutiful obedience. We expect our
people to be as committed to Avis as they would be to their own
business. Avis people want to be the best and are happy to work at
a pace to achieve this. |
| We believe our values have created a high
degree of employee loyalty, enthusiasm and expertise at all levels
of the organisation. |
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We seek to make Avis a great place to work by fostering a
strong team spirit within which personal initiative can flourish.
We have an open, informal working environment in which all
employees are encouraged to improve their skills and progress
within the company.
Avis aims to be the
leading car rental company by adopting the "We Try Harder." ethos
in everything we do.
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