Avis Europe Home    Contact Us    Sitemap    Search
  Our Company   Investor Centre   Media Centre   Corporate Responsibility   Careers   Online Booking
 

Avis People and Culture

'We try harder.' is our heritage. It embodies the Spirit of Avis and is what truly differentiates us from our competition. It is a unique property of our brand and is as important to our future as it has been to our past. (Alun Cathcart, Chairman)
 
Energy, enthusiasm, innovative industry leadership and an ethos of continuous improvement have characterized the company for many years. Our vision is "loyal customers choosing Avis everywhere." To make this happen we must ensure that Avis is a great place to work and that we live 'We Try Harder' each and every day.
 
Our brand values express what we stand for:
 
 
In touch In-Touch
As a company we treat people as individuals, recognising the value of both employees and customers. By being in-touch we can understand how best to serve all of our customers, wherever they are and whatever their needs. In-touch also means that Avis keeps up-to-date with new technologies and trends, so that we can continuously improve our levels of customer service.
 
Truly International Truly International
Our truly international network is a clear strength in relation to our competitors. We are everywhere in the world our customers want us to be. We are an internationally-minded business that understands differences in local cultures and business needs. This internationalism is real and has depth: our customers can rely on us, whichever country they are in, and whether they are on-airport or downtown.
 
Pioneering Spirit Pioneering Spirit
Pioneers are people who challenge the way things are. At Avis we know that good enough is not good enough. We never take any customer's business for granted and we look to secure their loyalty by exceeding their expectations of a car rental company. Our philosophy, therefore, is precisely as it always has been 'We Try Harder'. To fulfil our aim of always increasing customer satisfaction, we are constantly looking to improve our products and services ahead of the competition. This is the pioneering spirit of Avis.
 
MAking It Easy Making it Easy
Customers want the process of car rental to be convenient and transparent. With all the other pressures involved in travelling we understand that our customers want the car rental process to be made as easy as possible. We therefore need to offer products and services that help people continue their journey quickly and effortlessly. This will enable us to clearly differentiate ourselves from the competition.
 
Straightforward Straightforward
Being straightforward applies whether describing ourselves or our products and services. It encapsulates how we should behave and the way we should do business. The process of renting with Avis will be simple, fair and transparent, and our people will get on quickly with the job. Neither Avis nor our employees will mislead customers. They can trust Avis people to be open and honest. We won't over-promise and we will always deliver on any promise that we make.
 
Passionate Passionate
'Passionate' is a word which communicates the genuine nature of people who work for Avis, and the enthusiasm and drive they have for getting the job done better than anyone else. This is all about going the extra mile and delivering service from the heart because you want to, rather than through dutiful obedience. We expect our people to be as committed to Avis as they would be to their own business. Avis people want to be the best and are happy to work at a pace to achieve this.
 
 
We believe our values have created a high degree of employee loyalty, enthusiasm and expertise at all levels of the organisation.
 
 
We seek to make Avis a great place to work by fostering a strong team spirit within which personal initiative can flourish. We have an open, informal working environment in which all employees are encouraged to improve their skills and progress within the company.
 
Avis aims to be the leading car rental company by adopting the "We Try Harder." ethos in everything we do.
 
     
 
 

Avis Europe plc, Incorporated and registered in England and Wales.
Registered Office: Avis House, Park Road, Bracknell, Berkshire, RG12 2EW.
Registered Number: 3311438.
© 2000-2008 AVIS Rent A Car