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 15th July 2008

Avis lands exclusive three year contract with Flybe

...and announces special '500 cars for £1' offer
 
Flybe, Europe's largest and most successful regional low cost airline, has awarded Avis a three year contract to be its exclusive car rental partner, building on a successful relationship that already spans five years.
 
Commenting on the partnership with Avis, Simon Lilley, Flybe's Director of Marketing says, "We are delighted to have Avis on board for another three years. Our renewed partnership with this prestigious group is yet more proof that Flybe is committed to continuing to invest heavily into its ground product.  Our aim is not only to maintain the loyalty of current passengers but also continue to entice increasing numbers of passengers from legacy and low cost competitors."
 
"Together, we will be exploring new ways of marketing to Flybe passengers and building on our already sound customer base: integrating car hire within the flight booking process will be delivered in the coming months, an initiative that will take penetration and ease of booking to new levels."
 
Daniel McCarthy, Commercial Director at Avis comments, "We are pleased to continue building on our long standing and successful partnership with Flybe.  We will support Flybe's ambition to deliver better ground products for its customers by offering the best car rental experience in the industry, tailored around the needs of the flying passenger.  Our current £1 offer will be the first of many special initiatives to benefit both companies' customers and we very much look forward to innovating and working together over the coming years!"
 
The £1 promotion to celebrate this announcement will offer Flybe customers the chance to rent one of '500 cars for just £1', including mandatory insurance, from now until 31st July 2008. This special promotion will be available for customers flying into Flybe locations throughout the UK, France, Germany, Spain and Ireland.
 
'500 for a £1'Avis car rentals have been 'hidden' within the Flybe booking system and customers have the chance to 'find' one when they make an enquiry on www.flybe.com.  The promotion will be advertised across national and regional press, web and email channels.
 
For full terms and conditions, please see the Avis site on www.flybe.com
 
 
 
 
About Flybe
  • Flybe is Europe's largest regional airline with 170 routes, operating from a total of 63 departure points including 34 UK and 29 European airports
  • Flybe recently won Flight International's "Best Management Team 2007" award, "Best Airline Website in the UK" at Wanderlust Magazine's 2007 Travel Awards and "Business Achievement Award" at the Franco-British Business Awards 2007
  • Flybe is the largest scheduled airline at Birmingham, Exeter, Manchester, Southampton, the Channel Islands, the Isle of Man, Norwich and Belfast City
  • Flybe launched the aviation industry's first ever eco labelling scheme in June 07
  • Flybe offers the UK's first low cost customer loyalty scheme open to all passengers rewards4all
 
For further press information, or to arrange an interview, please contact the Flybe press office:
0845 675 0681
 
 
For further Avis information contact:
 
Kally Carder
Tel: 01628 526208
 
     
 
 

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