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15th July 2008
Avis lands exclusive three year contract with Flybe
...and announces special '500 cars for
£1' offer
Flybe, Europe's largest and most successful regional low cost
airline, has awarded Avis a three year contract to be its exclusive
car rental partner, building on a successful relationship that
already spans five years.
Commenting on the partnership with Avis, Simon Lilley,
Flybe's Director of Marketing says, "We are delighted
to have Avis on board for another three years. Our renewed
partnership with this prestigious group is yet more proof that
Flybe is committed to continuing to invest heavily into its ground
product. Our aim is not only to maintain the
loyalty of current passengers but also continue to entice
increasing numbers of passengers from legacy and low cost
competitors."
"Together, we will be exploring new ways of marketing to Flybe
passengers and building on our already sound customer base:
integrating car hire within the flight booking process will be
delivered in the coming months, an initiative that will take
penetration and ease of booking to new levels."
Daniel McCarthy, Commercial Director at Avis comments, "We are
pleased to continue building on our long standing and successful
partnership with Flybe. We will support Flybe's ambition
to deliver better ground products for its customers by offering the
best car rental experience in the industry, tailored around the
needs of the flying passenger. Our current £1 offer
will be the first of many special initiatives to benefit both
companies' customers and we very much look forward
to innovating and working together over the coming
years!"
The £1 promotion to celebrate this announcement will
offer Flybe customers the chance to rent one of '500 cars for just
£1', including mandatory insurance, from now until
31st July 2008. This special promotion will be
available for customers flying into Flybe locations throughout the
UK, France, Germany, Spain and Ireland.
'500 for a £1'Avis car rentals have been 'hidden' within
the Flybe booking system and customers have the chance to 'find'
one when they make an enquiry on www.flybe.com.
The promotion will be advertised across national and regional
press, web and email channels.
For full terms and conditions, please see the Avis site on www.flybe.com
About Flybe
- Flybe is Europe's largest regional airline with 170
routes, operating from a total of 63 departure points including 34
UK and 29 European airports
- Flybe recently won Flight International's "Best Management Team
2007" award, "Best Airline Website in the UK" at Wanderlust
Magazine's 2007 Travel Awards and "Business Achievement Award" at
the Franco-British Business Awards 2007
- Flybe is the largest scheduled airline at Birmingham, Exeter,
Manchester, Southampton, the Channel Islands, the Isle of Man,
Norwich and Belfast City
- Flybe launched the aviation industry's first ever eco labelling
scheme in June 07
- Flybe offers the UK's first low cost
customer loyalty scheme open to all passengers
rewards4all
For further press information, or to arrange an interview,
please contact the Flybe press office:
0845 675 0681
For further Avis information contact:
Kally Carder
Tel: 01628 526208
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