10th December 1997
Avis Europe and British Airways Sign Global Deal
Avis Europe has been chosen by British Airways as its new
worldwide preferred car rental partner from 1 March 1998 for an
initial three year period.
The global deal announced today (Wednesday December 10) marks
the launch of a strategic alliance between the two companies that
will offer unique products, exclusive service benefits and special
rates worldwide for British Airways customers.
With locations in more than 160 countries and offices at all
major airports worldwide, Avis is well placed to deliver a world
class service to the airline's 38 million business and leisure
passengers across its 175 destination network.
Avis' preferred status will ensure customers benefit from the
latest new products, technological innovation and marketing
communications, while continuing to enjoy mileage promotions
offered through the previous arrangement with British Airways and a
range of new services.
Martin George, British Airways Marketing Director, said, "We
were attracted to Avis by their formidable reputation and proven
and successful experience of working their partnerships to meet the
needs of today's traveller."
Alun Cathcart, Chairman and Chief Executive of Avis Europe
plc, said, "We are delighted to have this new preferred
relationship with British Airways and look forward to developing a
progressive and long term partnership."
"This partnership will provide substantial business benefits
to Avis and will enhance our future earnings. The agreement
significantly advances our extensive partnership portfolio and our
commitment to partnership alliances throughout the travel and
transport industry."
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