Avis Europe has been chosen by British Airways as its new worldwide preferred car rental partner from 1 March 1998 for an initial three year period.

 

The global deal announced today (Wednesday December 10) marks the launch of a strategic alliance between the two companies that will offer unique products, exclusive service benefits and special rates worldwide for British Airways customers.

 

With locations in more than 160 countries and offices at all major airports worldwide, Avis is well placed to deliver a world class service to the airline's 38 million business and leisure passengers across its 175 destination network.

 

Avis' preferred status will ensure customers benefit from the latest new products, technological innovation and marketing communications, while continuing to enjoy mileage promotions offered through the previous arrangement with British Airways and a range of new services.

 

Martin George, British Airways Marketing Director, said, "We were attracted to Avis by their formidable reputation and proven and successful experience of working their partnerships to meet the needs of today's traveller."

 

Alun Cathcart, Chairman and Chief Executive of Avis Europe plc, said, "We are delighted to have this new preferred relationship with British Airways and look forward to developing a progressive and long term partnership."

 

"This partnership will provide substantial business benefits to Avis and will enhance our future earnings. The agreement significantly advances our extensive partnership portfolio and our commitment to partnership alliances throughout the travel and transport industry."

 

Back to top