Avis Rent A Car and British Airways are set to launch their new partnership by introducing a series of unique products and customer service benefits. The partnership will 'take off' from March 16th with a package of special deals, tailor-made for passengers and agents alike.

The three year global deal, announced in December last year, sees British Airways and Avis form a partnership designed to provide customers with a seamless travel service by 'Getting together to make travel easier', the new partnership philosophy.

 

The partnership will work across the whole spectrum of British Airways' services. At the end of February, Avis signed a deal with British Airways Travel Shops, which means the rental company will now offer preferential rates across the whole of British Airways' business including British Airways Holidays, Travel Service and Air Miles, which Avis signed with in October last year. This new preferred status partnership will allow Avis much greater access to all of the airline's channels.

 

Avis' preferred status which ensure all British Airways customers benefit from special rates worldwide. In addition, these rates will be all inclusive, meaning that passengers will be asked to pay no 'extras'.

Dale Morley, Director of Marketing & Sales for Avis UK, said, "We have worked with British Airways to put together some truly innovative products and service benefits, and our philosophy, 'Getting together to make travel easier', rings true throughout all of these initiatives. Over the course of the year, we will be rolling out more offers and services to get passengers from A to B."

 

Martin George, British Airways Marketing Director, said, "This partnership is global in every sense of the word - not only will it allow us to offer passengers worldwide an exciting package of benefits, but will also work across every aspect of our business."

 

Over the course of the launch, travel agencies will be visited by key British Airways and Avis personnel to raise awareness and train staff about the new partnership. In addition, a host of incentives and promotions will be launched over the coming weeks.

 

With locations in more than 160 countries and offices at all major airports worldwide, Avis is well placed to deliver a world class service to British Airways' 38 million business and leisure passengers across its 175 destination network.

 

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